” Challenges in Building Social Capital” by Mr. Nour Kanafani
Posted by Adib Mounla
on Jun 16, 2015
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Mr. Nour S. Kanafani, a graduate of the American University of Beirut Graphic Design Program and CEO of Communication Design SAL, gave a powerful presentation on the negative influence of social capital and the impact that a proper communication partner can make.
The presentation kicked off with an introductory statement to the effect that, for firms that have something to say, Kanafani and his team help say it louder -- and with better aesthetics.
He used a video in the presentation to demonstrate that -- by using the proper communication partner who helps couple creative concepts with good design -- the simple act of dropping a pen could have a global reach.
What began as an ordinary presentation quickly developed into an engaging discussion. The short video ridiculed the role that media plays in our society today. Just because a piece of information has gone viral (i.e. has spread quickly and widely on the Internet) doesn’t necessarily mean it’s true. “Instead of believing everything one sees in the media, what one needs to do now (more than ever) is use one’s common sense, intellect, and education to gauge the validity of a piece of news,” said Nour S. Kanafani.
He used a video in the presentation to demonstrate that -- by using the proper communication partner who helps couple creative concepts with good design -- the simple act of dropping a pen could have a global reach.
What began as an ordinary presentation quickly developed into an engaging discussion. The short video ridiculed the role that media plays in our society today. Just because a piece of information has gone viral (i.e. has spread quickly and widely on the Internet) doesn’t necessarily mean it’s true. “Instead of believing everything one sees in the media, what one needs to do now (more than ever) is use one’s common sense, intellect, and education to gauge the validity of a piece of news,” said Nour S. Kanafani.
Nour Kanafani was one of the first few graduates of the Graphic Design Program of the American University of Beirut. He set out to become a “Design Entrepreneur” -- discovering along the way that one is only as good as the people working with him. He considers himself blessed with great people around him who love working with him and appreciate his elegant minimalistic design style. Kanafani and his team won the coveted Red Dot Design Award in 2014 and are now nominated to receive the 2016 German Design Award given by the German Design Council in Frankfurt